Most and Least Religious States

So far in the class we've talked about religion, our political views, current affairs, typology, and Tarzan. I've taken two PEW quizzes as follows: Political Typology Quiz (I got solid liberal, yet I have little to no definitive views on political issues) and The News IQ Quiz. "Most and Least Religious States" by Michael Lipka and Benjamin Wormald is a descriptive article detailing the importance of religion among the different states. Pictured below is the different states color-coded by "overall religiosity." 

2014 Religious Landscape Study, conducted June 4-Sept. 30, 2014.

Not surprisingly, Alabama is considered the most religious with 77% in the categories of religiosity, which are described as, "[the] four common measures of religious observance: worship attendance, prayer frequency, belief in God and the self-described importance of religion in one’s life." (Lipka, Wormald) I learned that it's relatively easy to determine whether you are religious or not merely based on if you go to church or if you believe in a higher being (i.e. God.) Political scientists might be interested in this information so they know how to communicate to one group of people through advertising or political campaigns as well as different values in speeches.