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3/4. The picture to the left is only in red, white, and blue, which makes it seem patriotic. The people in the picture are seen huddled together while gazing at Lady Liberty, to signify the patriotism and try and make the reader recall "your first thrill of American Liberty." The capitalization in the propaganda also draws your eye to one specific spot on the page. It seems as if all people are standing still and your eyes automatically see the magnificent statue because of the way the clouds are painted in the background of the advertisement.
The picture to the right is shown in only red and black, your eyes simultaneously drawn to the bleeding red cross in the middle of the propaganda. The caption below and underneath aren't even necessary because you can see on the face of the person that they are in pain and distress, and they need help. The person is cleverly clothed in a black and white American flag that seems to just sprout up from the ground, again showing patriotism.
The picture to the left exemplifies a woman holding onto her two children, the author using the visuals of mother and child to sway the audience and readers. The bright red letters at the bottom in bold and capitalized draw the readers eyes to the bottom of the page and then back up again to the obviously impoverished mother and child living amongst the trash and omnious garbage.
5. The artist obviously intends for the person to be swayed to buy a loan because of the connotation with Lady Liberty and the image it places in your mind about your first experience of 'American Liberty.' In the second picture, it's a very compelling slogan and red cross sort of helping out the poor and less fortunate kind of deal, but it's extremely clever and the color used in the propaganda is the most swaying point of the advertisement, the creator obviously knew what he was doing. The creator wanted the reader to feel sorry for the person clothed in the American flag, and s/he does a great job of doing so. In the third picture, people are supposed to be swayed by the mother and child figures, and the author does a great job of identifying the horrible situation that they seem to be in, which is lacking cleanliness and very low income, the author is telling people to get out of their horrible situations and contract with the government because they are reliable and show pictures of liberty and suffering Americans.
6. In the first and second picture, everyone is the ideal target; explained in previous answers. In the third picture, mothers and families are the target; explained in previous answers.
7. I am more or less comfortable with the government spending our money to create these signs because they have a focused campaign and advertisements are seen everywhere, everyday, so even if I was uncomfortable with the tax dollars going to the propaganda, it would continue to happen regardless of my opinion.
8. The government was trying to keep the spirits high in WWI and trying to motivate people who weren't physically involved in the war to still help with the war in any way that they could.